Yellow.Place - Nice use of new TLD


I found this neat new URL and it shows how the new TLD's are making it possible to have web addresses we could only dream of before. The person who launched looks like he is running a legitimate business because I was researching a part for my pool and the link from google search took me to a business listed on

Although I admire the use of this NEW domain, and I think the owner of the website is a bit of a pioneer, I feel he might be taking a big risk and the Yellow Pages may eventually come knocking on his door if they feel a threat to their business.

Yellow pages runs under and and I know it is a fiercely protected trademark. I cannot help but wonder if the owner of the domain is not taking a big risk.

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